Michael Richmond
Green Consultants Certify Green Businesses
It is difficult to know what all is involved in achieving Green Business certification because this process can be complex and confusing. Some experts claim that Going Green is about saving energy and water. Others claim that the process is mostly about the sustainable issues. Green does include something called Indoor Air Quality, and changing out the cleaning chemicals in use. There is concerns for source reduction, recycling, and pollution issues. To do it right, there is a number of key issues to address that should culminate in a ever more Green business.
Green Business Supply Chain
There are two ways to Go Green. One is to claim to be environmentally committed, and the other is to promote that a business is Green via clever marketing without a serious commitment within the daily operation. We will also eventually arrive at a point of “Green Equalization” where all company have something Green to promote. The maturing consumer will look for more than Green tokenism in the businesses that they frequent.
Green Jobs and Green Careers
In the midst of growing unemployment and the administration’s promise to create hundreds of thousands of Green jobs, we must ask ourselves what kind of jobs will be created? Will they be the kind of jobs that will actually replace the good salaries previously enjoyed? Will they be jobs that require more strength of back rather than strength of mind?
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