Undefeated x Stussy “Running Rebel” T-Shirt
Undefeated and Stussy get together to produce the “Running Rebel” t-shirt.
Mad Men in a digital world
Not surprising for someone in the branding business, one of my favorite shows is AMC’s Mad Men. There were still a few of these martini-lunching, hard-smoking fellows roaming the halls at Oglivy when I arrived there fresh from business school, but they soon retired, almost as quickly as their secretaries’ typewriters. While much of this engaging show is incredibly dated, including the martini lunches, the smoking, the attire, and the role of women in the (marketing) world, the dynamics of creat
B2B marketing and Internet Marketing Tactics
by Jon Balto The impact of the internet on business is increasing worldwide. Business-to-business transactions account for over 80 percent of all transactions conducted over the internet
Corporate Id Make-over
We are looking for someone / company to do a corporate ID make-over of an insurance company’s letterheads, business cards, post cards, envelopes, etc as well as vehicle branding, html emailer, brochures, etc. Quote just for the first 4 above and we can work on the rest later after I post another project for that
All American Iron & Imebciles
I love the imbeciles who spout off about how we should let the Big Three automakers get out of the way of the 21st Century and die off like dinosaurs in their own methane fumes. If General Motors tanks, 3 million Americans jobs will be bulldozed into bankruptcy
Networks and Tribes, oh my!
As a traffic building and customer retention process, I absolutely endorse the concept of tribe building. But it’s nothing new.
The marketing profile: Richard Hudson of BMW
Vorsprung durch technik, or, to non-German speakers, advancement through technology, may be the phrase one immediately associates with luxury car brand Audi. No one, however, has put those words into practice as extensively as its rival, BMW.Since taking over from Uwe Ellinghaus in May, UK marketing director Richard Hudson has presided over a raft of marketing initiatives to promote BMW as the most technologically advanced motoring brand. The 40-year-old former direct marketer is at his most an
Android: It’s a Big Deal, But Not For Phones
Android: It’s a Big Deal, But Not For Phones The “most exciting phone in the history of phones” was just released on Tuesday, September 23. The HTC G1 will be available through T-Mobile in October, and it will wield Google’s relentlessly hyped Android operating system. So is this the next “Jesus Phone”?
Healthcare: Is Compromising on Quality Disruptive?
Healthcare: Is Compromising on Quality Disruptive?
Financial Pressure and Disruption
Financial Pressure and Disruption Even before the acute financial crisis, high food and gas prices left consumers struggling to cut costs in everyday life. For instance, higher gas prices lead to an increase in home cooking, along with increased sales of cookbooks and semi-prepared foods in supermarkets. The financial pressure on co…
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