SEO

Keyword Density on Webpage for SEO

Everybody involved in the world of SEO has their own opinion about keyword density. Some people think that keyword density doesn’t exist while other people believe in specific, exact densities to achieve high rankings. So what is the real truth about this topic, and how can it potentially improve or damage your positioning in the search engines?

Keyword density is of course the percentage that a keyword or key phrase shows up in the content of your website. If the word “cars” shows up 10 times in a 200 word article, then the density for that word is 5%. Additionally, if the words “red cars” show up 5 times, you still have a 5% density because the phrase still takes up 10 words out of 200 words.

In the earlier years of SEO, many people believed that trying to achieve an exact density was the true key to improving their rankings. Many people began trying to estimate exactly what they should try to shoot for, with some people estimating perhaps 2-3% and other estimating very high numbers such as 8-10%. After all of this time, what’s the true answer for the keyword density you should shoot for?

In reality, there is no specific keyword density that is a magical solution for your SEO. If you hit a 2% density, there is no green light that turns on in the search engines that says “page 1 ranking”, and the same holds true for any other density. Therefore, a smarter strategy than worrying about keyword density is just worrying about including the keywords to some extent, and in a natural way.

This means that as you prepare your content you should keep a focus on including your keyword phrases wherever they make sense to be used. You might have a general guideline for yourself, such as trying to include the phrase every 100 words, or once per paragraph or so, but you should not worry about hitting a targeted percentage.

More important is to ensure that you use the words you are targeting for SEO, and to make sure that you do not overuse them. It’s entirely way too easy to overdo yourself while pursuing a keyword density. If you think you have used a phrase too much, then you probably have. Your visitors will be turned off, and you can even get punished in the rankings of the search engines as a result.

Also, as you produce the content for your website you need to remember that the article or paragraph structure isn’t the only place where keywords can be on your website. Other places include your META tags which get read by the search engines, as well as your navigation links and more.

Keyword density has proven to be more fiction than fact. Yes, you want to include your keywords and include them often enough so that you get “credit” for them. But there is no such thing as a perfect keyword density for SEO, and you shouldn’t force keywords in to try to meet any precise figure.

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