Marketing

Know More About Email Marketing Software Statistics

The people who put the most effort in their email marketing solutions find the greatest success. That’s not just common to email marketing, that’s practically the way everything works! Here are a couple of ways to work a little bit harder and get better email marketing results.

You might have heard that it’s very important to remove in-active subscribers from your mailing list. Definitely a great tip, but before you go crazy eliminating contacts, let’s look at this a little deeper. So, first you’ll need to separate the ‘bad’ or in active-emails, from the good and have them segmented into their own list. This way you can send this not-so-responsive group emails prompting them to take some form of action. This means asking them to click on a link they are interested in your email or getting them to re-sign on to your mailing list. Once this email is sent, you’ll be able to better understand if you can remove a contact, or if you can re-establish a relationship with them. This is an easy way to start having a more targeted list.

The most common way an in-active user can be identified is seeing if they are not opening your email within a given period. Therefore, it is important to know how a contact might open an email before automatically assuming they have become ‘in-active’.

First of all, it is widely known that people who do not download images in their emails will not get counted in your ‘opens’ metrics. So, if you determine success by open rates, then right away you will need to change your strategy. In order to avoid getting rid of potential customers, start focusing on the ‘clicks’ as well as the opens. Then you can determine who is in-active if those contacts are not opening your campaigns, or clicking on the links in your emails over a given time period.

Prior to removing inactive contacts, make sure that you have made the extra effort to establish if they ACTUALLY are inactive. Send this group an email giving them the opportunity to show their interest in your email marketing software blasts. Once you’ve done that, make sure you review your data to accurately make the decision on who needs to be removed from your contact list.

Another thing to focus in on is keeping a keener eye on ‘Unsubscribe Rates’. If you measure the success of your mailings by looking at which of your contacts have unsubscribed, then here is another bit of info that will make you think twice. Instead of unsubscribing, many users use the “spam” or “junk” button to remove an email from their inbox. This is especially true for senders that the contact deems untrustworthy.

Users that have pressed the junk or spam option will not be counted as unsubscribed. That means that a low amount of unsubscribes does not tell you everything you need to know

Your focus really should be on metrics like ‘opens’ and ‘clicks’ as a measure of your success with email marketing solutions. The better email marketing solutions experts look for ways to read their data to initiate higher quality and more refined contact lists. Knowing the whole story about your data will help you make your list more refined and therefore give you greater email marketing solutions success!

Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing software used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing software. Try it free!

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