Motrin: How Not to Make a Video Viral

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By ⋅ November 17, 2008 ⋅ Post a comment

Pain reliever Motrin recently created a firestorm of controversy over an advertisement which attempted to be humorous, sympathetic and perhaps edgy but ended up insulting the very consumer group they were targeting. The offending video portrayed the practice of carrying a baby in a sling as an uncomfortable fashion statement, something that makes a mother look more “official”