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innovation

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Dancing to a Different Tune: Can lala.com Disrupt the Disruptor?

Dancing to a Different Tune: Can lala.com Disrupt the Disruptor? Apple’s iTunes has achieved tremendous success thanks to its wonderfully disruptive model of music sales – a model that has attracted its share of imitators over the years

Arm & Hammer: Daring to be Different

Arm & Hammer: Daring to be Different One of the biggest challenges for marketers is to develop products that stand out from the pack (in a good way) and grab the attention of consumers when they are walking the aisles of Target or Wal-Mart. Lots of products on the shelf today are vying for consumers’ attention, oftentimes touting…

Financial Pressure and Disruption

Financial Pressure and Disruption Even before the acute financial crisis, high food and gas prices left consumers struggling to cut costs in everyday life. For instance, higher gas prices lead to an increase in home cooking, along with increased sales of cookbooks and semi-prepared foods in supermarkets. The financial pressure on co…

Healthcare: Is Compromising on Quality Disruptive?

Healthcare: Is Compromising on Quality Disruptive?

Android: It’s a Big Deal, But Not For Phones

Android: It’s a Big Deal, But Not For Phones The “most exciting phone in the history of phones” was just released on Tuesday, September 23. The HTC G1 will be available through T-Mobile in October, and it will wield Google’s relentlessly hyped Android operating system. So is this the next “Jesus Phone”?

We All Can Tell Our Stories, But Who is Listening?

The fight for attention isn’t just between Brands anymore. Now the voices of consumers are demanding attention as well. We all have a voice, but if everyone is talking, who is listening?

Yahoo Finds Google Is Frienemy Amidst Advertising Deal Debacle

Ever since the Google-Yahoo search advertising deal went sour, Yahoo has been left in a lurch yet again. Much like Microsoft decided not to buy Yahoo, Google has pulled out from the advertising deal that would have allowed Yahoo to run ..

Boy Band Viral Video Used To Sell Lab Equipment

Boy Band Viral Video Used To Sell Lab Equipment Some afternoon comic relief courtesy of the Boing Boing blog: “How do you market a machine that automates using a pipette (an instrument used to transport a measured volume of liquid)?