3 Things To Do NOW To Get A Ton Of Customers

December 15th, 2009

Today’s market place is difficult is what they are all saying but I’m here to give you another prospective. The time is actually perfect to put it to your competition and get a lot of new customers and position yourself to really make some money. The main point is to be intelligent and use your skills and resources right.

Here are the 3 things you should do immediately to start generating a flood of leads while keeping the costs low.

1. Market Your Business Online The Internet is a huge force and consumers are relying on it big time. Consequently, other media like the yellow pages and newspapers are dying a slow death. If you’re still spending money these, I hope it’s only because you’re already maxing out your Internet marketing efforts.

With Pay Per Click marketing you can make targeted ads that put you in front of ready to buy prospects right at the time they are looking for you. Also you are only paying when someone clicks on your ad.

My favorite part of Internet marketing that is cheaper (FREE!) is Search Engine Optimization (SEO). SEO is a process that helps your website rank high in the search engines for certain keywords.

For example, if you’re in Pearland, TX and you provide SEO services, you’d want to rank well for ‘SEO Pearland TX’. If you can get your website onto page 1 of Google, the amount of traffic it could generate could keep you busy for the next 5 years.

Really I don’t agree with traditional SEO companies who only want to rank your website on the 1st page of Google. With certain techniques you can have your company on every single spot on Google’s first page.

2. Use Highly Targeted Direct Mail If you’re sending out direct mail, but aren’t doing anything to make sure it’s highly targeted, you’re wasting both time and money.

Direct mail is still one of the most effective means of generating new prospects and clients, but only if done correctly. Unfortunately, most companies blast out 5,000 postcards to names within a certain area, but they don’t give any thought as to how qualified that ‘prospect’ truly is.

To make the most impact, cut your mailing list ten times depending on your budget and then send them not just one advertisement but a series of pieces once a month for a year.

I know it sounds like overkill but your results will far outweigh your traditional random blasting out of marketing pieces.

3. Create Joint Venture Relationships This method is one of the most overlooked marketing methods. I mean the name of the game is “get your sales message in front of as many qualified prospects as possible”, right? Well, as you no doubt already know, it’s an extremely expensive and time consuming proposition.

But when you partner up with businesses that are servicing your ideal clients now you bypass both the time and expense parts because you’re using the trust and credibility your JV partner has with their client list.

The ideal way to go about this is to locate a non-competitive companies that are servicing your ideal customer. Then come up with a great deal you can offer them and let your new JV partner that they can offer this ‘gift’ to their clients.

The next step is to send out a letter telling his clients about your “free gift”. This allows him to have a lot of happy customers and gives you a load of new qualified customers.

Don’t believe everything you hear about the horrible economy. Yes it is bad but with the right steps you can turn it around.

However, it doesn’t mean you can’t still create a thriving, profitable business amidst the storm. All it takes is a little focus, some determination, but most importantly SMART execution of solid business principles.

Now it is your job to put these 3 ideas into action for your business.

John Barry suggests that if you want to learn more about local website marketing or how to get more customer referrals you need to visit his website.

Tags: , , , ,

Tags: , , , , , ,
Posted in SEO | Comments (0)

No comments yet

Leave a Reply