Article Writing Techniques Stress the Fundamentals
November 28th, 2009
Articles are the lifeblood of the information era. Bill Gates once said that “content is king,” referring to the ideal composition of a webpage. This is truer today than ever, as people turn to the Internet in increasing numbers.
When considering article writing techniques, always remember that the article in its finished form must be “readable.” In other words, it must make sense, not be artificially contrived, not contain an excess number of keywords and should leave the reader satisfied that he or she has actually learned something new!
There are a large variety of different article writing techniques and it is largely a matter of choice. The author could opt to write a “how-to” style, a “top 10″ approach, compose a piece around a bulleted list or write a straightforward article.
We are learning that the search engines value appropriate content. They use a process similar to latent semantic indexing to gauge whether the body of the article actually relates to the keywords found in its title. In other words, secondary keywords should appear throughout the article, which the search engine compares against its comprehensive database for relevancy.
Fundamentally, an article should consist of 5 to 8 paragraphs and be about 500 words long. This is a standard format for articles found throughout the Internet. When composing an article, the lead paragraph should give the reader an idea of the overall content, the following 3 to 5 paragraphs should enlarge on a particular point — one point per paragraph - and the closing paragraph should sum up the entire piece.
Different authors have different article writing techniques but all should follow good practice. Content should not represent a pure “salesy” approach, even though it can be argued that the majority of websites have an ultimate commercial purpose. There is always a time and place for an appropriate pitch and competent writers will focus on good service first and foremost.
From an SEO perspective, make sure that your article is well structured and has a good sprinkling of secondary, or LSI-type keywords. If you really know your subject you will not need to worry about this ultimate form of optimization. Subject experts will be able to provide an informative article naturally.
We are told that the major search engines are placing more and more emphasis on quality content and penalizing those webmasters who try and optimize first and provide quality second. As this scenario unfolds there will be a lot of focus on article writing techniques, as well as demand for the provision of great content.
Follow the hyperunderlined text to find out more about article writing techniques, and how you should actively consider the approach for your online marketing initiatives.
Tags: technology, Certification, education, software, data recovery
Tags: article distribution, article marketing, article writing, content creation, search engine optimization, SEO
Posted in SEO | Comments (0)
No comments yet
