Social Networking in the Marketplace
November 9th, 2009
An effective and inexpensive marketing idea that has been around for decades is networking. Social networking via the internet including Facebook, MySpace, LinkedIn and many others seem to be the latest craze, although time and time again, face to face networking has been successful in bringing together many new contacts and business opportunities for professionals of all industries.
There are a vast number of social networking groups active today. The Chamber of Commerce, Toastmasters, the American Legion and Business and Networking International are just a few. They are in almost every market in the US and the world. The potential for untapped prospects in these networking groups are endless. Several of these groups require no fees or are minimal in annual dues.
Do some research to see if any of these networking groups are of interest to you. One option might be to start your own networking group. Invite likeminded professionals to meet once or twice a month to share ideas and exchange knowledge. This will always give you more control on how many people you want in the group and the different types of business professionals you want to attend.
As business entrepreneurs, we want more prospects, clients, customers and the like. With the same goals in mind, we can share ideas and meet new and exciting people. Business success always begins with getting in front of people, communicating and sharing our knowledge.
Don’t forget your business cards when participating in a social networking group. Hand out two to every person you’re introduced to, one for them and the other so they can pass it on to a colleague or friend. If you don’t give them something to remember you by, they will most likely forget you.
Networking groups will usually start off by allowing you to give a two minute spiel about yourself, your company and what you have to offer to the group. Don’t be shy and be prepared. If you need to practice your two minute speech, then by all means do so. You will be given front stage and you want to project the best impression you can.
Prior to joining or starting your own networking group, do your homework. If you are joining a new group, ask what types of businesses attend and the number of people attending. If you are starting your own group, be sure you include of variety of professions that you think will be beneficial to everyone. It could definitely be more advantageous the more variety of knowledge and experience you have. Ask yourself how their fields of expertise and yours could enhance everyone’s business.
Face to face networking is an inexpensive way to meet new people in a short amount of time that are looking for other successful businesses to help promote each other to achieve a common goal. It’s a fantastic avenue. And who knows, you may make a few friends along the way.
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