Posts Tagged ‘SEO’
As Bing Gains Should Google Be Concerned?
March 19th, 2010
Lately if they are not talking about Google, they are talking about Bing. As Bing is on the rise, is this really a legitimate concern for Google. I guess the true question is”Could Bing really give Google a run for their money?”
Well, Bing is still a little fish in the big internet pond and of course Google is like the world dominator, but a slow and steady gain of new users for Bing could show a marked decline in business for Google over time. The current trend shows that Bing is gaining, where Google is maintaining, and Yahoo is the one that is losing. However, it is not insignificant as some might think because even though Bing is currently very non-threatening it will grow as it takes over the Yahoo market and this coupled with the fact that it is backed by Microsoft could throw a curve ball into Google’s plans for internet domination.
Some experts believe that Bing’s success will have no negative impact on Google, while others believe that as Bing continues to rise in the background it will slowly bring about the decline of Google. Currently, Google continues to stand firm and has plans to continuing on with their domination of the World Wide Web.
Some experts agree that since Google has held such top ranking in the search engine forum for so long, with many happy customers, they have a secure and open market. Google users are happy and won’t be looking to switch from this search engine that they have grown accustomed to, as many users are using Google exclusively and are satisfied with the results that they are getting from this.
Google, however, will continue to watch Bing’s progress throughout the year. They will not only look at how Bing is increasing, but also how, if at all, this increase is effecting the number of searches that their site is seeing. Although this appear to be a minimal threat, Google is still determined to keep a close eye on the situation.
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Does The Future Of Sem Rely On Facebook?
March 18th, 2010
Although social media websites have become all the rave in the world today, there are still many companies that are not fully convinced that it will assist them in increasing their internet presence, and attract attention from customers and search engines alike. Over the last few years there are many SEO and SEM companies that conduct business with this new internet phenomenon, however they still find themselves wondering if there is actually much value to doing so.
There are even numerous companies that have not yet entered into this internet craze, as they are waiting on the search engines to become updated to the new technology of the times. What these companies should now be aware of is that the search engines may soon begin to integrate with social media sites, such as Facebook, and it will happen much sooner than anyone had expected.
Each month the number of social media inquires grows on the search engine. In February, Facebook alone went up ten percent in inquires, just in the United States. This has caused the search engines to take a closer more careful look at this latest internet trend.
It is believed that Facebook’s increased popularity is due to the redesign of their web page and the relocation of their search box from the side to the top. This increased visibility of its search tool has created more awareness of the search capabilities of their site, encouraging people to search for what they are looking for. Facebook’s increase in searches puts them around 450 million searches which is relatively insignificant in comparison to sites like Google that show just over 13 billion searches for that same time period. The site however must be considered significant in the over all market and will probably see an increase in the number of PPC ads that they offer.
Overall, social media sites are having a growing impact on the over all scheme of internet marketing and with their increasing popularity they need to be considered a significant source of traffic on the web. Search engines like Google will obviously be considering this growing trend when structuring their search engine spiders for the future.
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Checking Out The Web Crawler, How Does It Stack Up?
March 18th, 2010
Have you heard about the search engine called Web Crawler? If not here is what it is; Web crawler takes a combination of the searches from major search engines like Bing, Google, Ask and Yahoo, and delivers the user a better quailty search result, then that of which they would receive from utilizing one search engine at a time.
Web Crawler uses a meta search technology that assists with the compiling of the results from the various search engines, into just one search engine. This gives the users a more relevant search result, as it is a combination of results from some of the best search engines on the internet. Having the ability to take the top ranking search results from all the major search engines, they are able to provide their users with a better search experience overall.
Results on Web Crawler are both sponsored and natural results and that is something that users need to be aware of when using this search engine tool. Web Crawler will not only access the top searches on all the top search engines but will also bring into the search their paid ads as well. Now, while it is true that these results are labeled as sponsored, this can throw off the accuracy of the search results and has turned away some users who find this method of advertising a bit inauthentic.
And though some are a trifile skeptical about the outcomes of the Web Crawler service, it should be noted that the results dug up throughout independent studies gave many efficient results in addition to numerous knowledgable accounts pertaining to assorted items, not only locations that are selling the item. As a whole people are finding web crawler an excellent service and one that’s accommodative during research.
It has been said that Web Crawler is extremely user friendly and does not clutter up its site with information or tools that are not needed. Although it is not going to put Google out of business, it is the best place to go when wanting the most information on what you are searching for.
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