Posts Tagged ‘viral marketing’
Website Marketing: What You Should Understand Prior Beginning (Part 1)
October 28th, 2009
Part 1 of 4. The cost of doing business online is falling rapidly such that any business can avail itself of the power offered by an online presence. Whereas website hosting once cost thousands of dollars ten years ago, today the price is only a few dollars per month.
Before getting started, we first must define what we mean by website marketing. Put simply, whereas traditional marketing methodologies harness the power of newspapers, radio and other forms of media, website marketing sells goods and services by utilizing the unique opportunities presented by websites, email and search engines.
In order to better understand these unique opportunities, here are a few key concepts:
The world wide web is a globe-spanning series of interlinked hypertext documents. Navigable via web browsers, users can view pages containing text, images and other multimedia content.
This content is served up by web servers, computer programs responsible for delivering the requested data to browsers via the HyperText Transfer Protocol (HTTP).
Each Web server has its unique global address to find it over the Internet. This address is called an “IP address and its role is like this: “A name indicates what we seek. An address indicates where it is. A route indicates how to get there.” For example, 63.146.123.0 is the address of the server where google.com is situated.
Each server can host dozens if not thousands of distinct websites, each with its own unique domain name, IP address and content. This practice has become common for hosting companies, and is one of the major factors behind the massive drop in hosting costs.
The domain name system (DNS) is a network of servers which translates cryptic IP addresses into domain names, thus making them available in a form readable by human and computer alike. In this way, any resource connected to a network can have a globally unique, easily memorable name that helps it to be found much more easily.
In case that all sounds like a lot of “Blah, blah, blah,” when it comes to Website marketing, think of domain names and IP addresses this way? Be sure to check out Parts 1-2 and 4.
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Tags: Mobile, computer, technology, Certification, hardware
Tags: google adwords, internet advertising, internet marketing strategy, organic SEO, search engine optimization services, search engine ranking, SEO, seo company, seo consultant, seo web design, top search engines, viral marketing, web search engines, website marketing
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Folksonomies Tap Consumer’s Awareness
August 27th, 2009
A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy).
Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
Here’s how tagging works. Using sites such as del.icio.us - a bookmark sharing site - and Flickr - a photo sharing site - consumers are collaborating on categorizing online content under certain keywords, or tags.
For instance, an individual can post photographs of their iPod on Flickr and file it under the tag “iPod.” These images are now not only visible under the individual user’s iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled “iPod.”
Folksonomies is spreading so fast since it is a usual complement to search. Type the word “blog” into search engines and it can’t identifiy what you are searching for since blog has broad categories.
Large or small sites are already getting on to the tagging train. They’re using a tag-like approach to help users to easily find what they’re looking for.
Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public.
Start subscribing to RSS feeds to watch how your consumers are tagging information connected to the product or services you’re offering, your company, etc. These RSS feeds are living focus groups that are available 24/7 and it’s free. Tagging sites can use it to unleash viral marketing campaigns-with limitation. Marketers should be translucent on their principles and purpose on posting the link/pictures and evade spamming the services.
Tags: broadband, repair, Certification, data recovery, Mobile
Tags: business, folksonomies, internet, internet article, online promotion, tag, tagging, viral marketing
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Viral Marketing 101 - Start Using
April 27th, 2009
Creativity is one merit which a website needs to have to lead the race in the ruthless rivarly of a web established business. With the sheer amount of competitors and rivalry going on, each technique for marketing must be instituted and used. It doesn’t matter whether you have a killer product or a well conceived website, if people don’t know that you exist, it doesn’t matter in the least, and you’re not going to become rich, and in the worst case scenario, the business could just vanish.
Though there’s a large number of techniques as well as plans utilized by e-commerce websites today, there are still a few of those which may assist you with an additional rise in the popularity ratings and one of those methods is the well named Viral Marketing. Though this phrase ‘Viral’ usually describes a virus, a word very much dreaded by all PC user, it’s not what it seems since you do not in reality utilize a PC virus to increase your business.
Viral Marketing also known otherwise as Viral Advertising is a promotional method utilized to build the public awareness of one’s goods or organization. These utilize many forms of media to reach out to the public without actually advertising their product, in such a way which can get a person interested or amused enough to genuinely tell others, alongside the goods or business advertisement with it.
Viral marketing has become a frequent method of advertising due to the generally low expense. To avoid being tagged as spam mail, viral marketing depends upon the willingness of a person to spread the product to someone else, and if this person reads the name of the person they recognize as the sender, they won’t block that message and open it. A number of companies offer incentives such as discounts or rebates when they help to spread the products or services this way. They rely upon the number of receivers a viral marketing recieves from a single individual in deciding the number of inducements which they could be accredited with.
The main and foremost advantage is that you get a lot of publicity and consumer awareness about the website as well as the organization, creating a stream of traffic which could be potential customers. With a little ingenuity and some imagination, plus some motivators or rewards, you’ll be able to reach a large number of people and announce your existence.
Many organizations are wising up to the efficientness of Viral Marketing as well as advertising. Not using this may destroy your business, in fact, along with other plans as well as methods of promoting your site, such as Search Engine Optimization among others, viral marketing might effortlessly throw you ahead in the rating games.
A number of big companies have used viral marketing and as ar esult have had many success stories to go it, with a retro example being Microsoft’s Hotmail. They were the first noted large corporation to utilize the scheme and as such it has brought them prosperity. Now it’s your turn to make use of this method, so act now and reap the benefits Viral Marketing can give both you as well as your income.
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Tags: business, internet, marketing, viral marketing
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