Website Marketing: What You Should Understand Prior Beginning (Part 1)
October 28th, 2009
Part 1 of 4. The cost of doing business online is falling rapidly such that any business can avail itself of the power offered by an online presence. Whereas website hosting once cost thousands of dollars ten years ago, today the price is only a few dollars per month.
Before getting started, we first must define what we mean by website marketing. Put simply, whereas traditional marketing methodologies harness the power of newspapers, radio and other forms of media, website marketing sells goods and services by utilizing the unique opportunities presented by websites, email and search engines.
In order to better understand these unique opportunities, here are a few key concepts:
The world wide web is a globe-spanning series of interlinked hypertext documents. Navigable via web browsers, users can view pages containing text, images and other multimedia content.
This content is served up by web servers, computer programs responsible for delivering the requested data to browsers via the HyperText Transfer Protocol (HTTP).
Each Web server has its unique global address to find it over the Internet. This address is called an “IP address and its role is like this: “A name indicates what we seek. An address indicates where it is. A route indicates how to get there.” For example, 63.146.123.0 is the address of the server where google.com is situated.
Each server can host dozens if not thousands of distinct websites, each with its own unique domain name, IP address and content. This practice has become common for hosting companies, and is one of the major factors behind the massive drop in hosting costs.
The domain name system (DNS) is a network of servers which translates cryptic IP addresses into domain names, thus making them available in a form readable by human and computer alike. In this way, any resource connected to a network can have a globally unique, easily memorable name that helps it to be found much more easily.
In case that all sounds like a lot of “Blah, blah, blah,” when it comes to Website marketing, think of domain names and IP addresses this way? Be sure to check out Parts 1-2 and 4.
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Tags: computer, hardware, technology, Certification, Mobile
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