Posts Tagged ‘facebook’
Three Simple Steps To Build Your List Using Social Networking Sites
July 7th, 2009
If you have a website floating out there with little natural traffic and you’ve been wondering about investing time and resources into a social media marketing campaign then this is my take on the various social networking sites and why you should throw your hat into one or two rings.
With so many social networking sites out there its easy to get lost in the woods, struggling to find your way around and find yourself camped out, talking nonsense with the social media fools, freaks and geeks sending postcards, virtual drinks and all those other latest social applications floating around the social media universe.
It’s essential to plan ahead to avoid failure in any marketing campaign but social media with all its’ attractions and distractions makes this task even harder. So, here’s what you need to do;
Start by listing three things to get a clear picture of who you are, who you are not and who you want to be. Branding is a big part of any marketing model but with social networking sites able to send your message, words or brand across several platforms with the click of a button it’s vital you nail it from day one. If you dont you might just end up the fool at the party. And nobody listens to a fool!
Next in your plan to conquer the social media world should be a research phase. Start out with a list of twenty popular social networking sites and find out if your customers wuold use this type of platform. This is easy to do but very important because the last thing you want is to waste your time, efforts and energy on facebook if all your customers are on Zenzuu or some other niche social networking site.
Third, get in there and listen to whats being said before you start to speak. Theres a lot of noise online and to stand out from the crowd and develop a good social media marketing presence the first thing you need to do is listen. Take twitter as an example and its easy to see how few people have any real idea or knowledge of how to use this particular social networking site.
So, be social. Be unique and try to add some value or entertainment to the social media party. Do this well and when you speak others will listen. Get this wrong and you’l be whistling into the wind.
Tags: traffic building, video streaming, Web development, Site promotion
Tags: advertising, business, education, entrepreneur, facebook, how to, Internet Marketing, list building, marketing, network marketing, social-media, twitter, work from home
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Worthless Chiropractic Marketing
June 12th, 2009
We’ve all heard the saying, “Don’t put all your eggs in one basket.” Yet, it amazes me just how much I see this done within the chiropractic marketing and the profession as a whole. Far too many times I see chiropractors buying expensive media slots in the newspaper or on TV that are yielding mediocre results. It’s almost like these media sharks are feasting on “hope,” as the DC’s that I come into contact regularly with think they’ve just purchased a winning lottery ticket or something. Little do they know the startling reality on the other side. They’re actually killing their practice.
We are in seriously tough times in this country. The economy is in recession, and older forms of chiropractic marketing and advertising do very little good now. If you spend a fortune on marketing right now, you can be sure that your business is going to tank under all the pressure and expense. That means that chiropractors are marketing less to compensate, but continue to only suffer more. You need to market to get new patients through your door, but you can’t afford to do it the same old way. What’s the answer for today’s chiropractors?
The only answer to spreading the word about your chiropractic practice is to find a way to do it for free, and still yield tremendous results. When you harness the power of Web 2.0 and social media marketing, you can do just that. Gone are the days when you would spend a fortune on TV ads, newspaper spots, and telemarketing. These outdated forms of advertising are no good to you anymore, and can plunge you further into hardship.
There is good news. Even though you may have placed all of your finances in ineffective paid advertisements, you can still get some high-impact massive exposure and tons of new patients for free. This comes in the form of doing your chiropractic marketing on social media outlets like YouTube, Myspace, Facebook, and many others. By the way, at least half of members on these networks are above 30 years of age, contrary to popular belief.
Targeted marketing that specifically hits the demographic you need is the wave of the marketing future. It’s simple and cost effective, and you’ll be amazed at the amount of new patients and business you’ll receive. I can’t express how important it is to start your online marketing on the right foot! If you don’t know what you’re doing, you can seriously damage your credibility in your community from the get-go. This is how many chiropractors have failed. To create success, you need to find someone who has experienced success.
Here’s an idea for a strategy that works wonders when done correctly. Get on one of these social media sites and start an account. Then, invite people within a 5 mile radius to be friends, and start communicating with them. These people will begin to learn about you as a person, and then they can learn about you professionally. Taking steps like this will ensure that you’ll get phenomenal traffic to your chiropractic website and new patients through your doors.
Also, begin to provide massive value to these people. Send them videos and articles that they can begin to use and apply to their daily lives. For example, one video that I posted was about how to get rid of a headache naturally. This video garnered about 3,000 views within its first week! This was because it spread using viral marketing. Someone got an enormous amount of value out of it, then they forwarded this video to their friends, and so on.
You’re now beginning to see the massive potential these social media networks have in store for you. You can literally attract hundreds of people to your website and practice for free. You’re going to begin to see your chiropractic practice soar to unbelievable heights, even in these difficult financial times. With social media sites and Web 2.0, your practice can effortlessly become a vital component of your community and a very profitable business as well.
Tags: blogging, web hosting, blog, web design
Tags: business, chiropractic, chiropractic marketing, chiropractor, facebook, internet, Internet Marketing, marketing, myspace, new patients, practice, social-media, youtube
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Social Media is No Way to Make Money Online
June 7th, 2009
Most online marketing “gurus” focus exclusively on getting traffic to your blog or website from sources like Facebook, MySpace, StumbleUpon and Digg. But before you jump into their strategy, consider a few of the following flaws with mass-media user-generated websites like MySpace and Facebook:
* Myspace and Facebook have a huge number of dead pages - So many users have “been there, done that” that they do not login to there accounts anymore. You would basically be marketing to the wall. * Myspace and Facebook has implemented numerous safety guards - They have made changes which are hypersensitive against spam, and they label any outgoing links as spam or potential phishing sites. This puts a scare into people using these services, and causes them to apprehensive to clicking any outgoing links to your site. * Social Networking is about dead - When these services were new, they were great. While you may find some amount of success with these sites, your effectiveness rate would be about 30% of what you would normally expect.
Unfortunately, that is the sad truth.
While Search Engine Optimization(SEO) is a great way to promote your website, SEO takes a long time to take effect. It can take years for your site to achieve natural, organic results in the form of targeted traffic.
The quickest way to get into the traffic game is certainly through PPC. PPC is where you spend a certain amount of money to a company like Google or Yahoo in exchange for an individual visitor who is interested in your niche. This traffic is often extremely useful. You only have to pay you do get a visitor - very little guesswork is involved. The top PPC companies are:
Google –AdWords Yahoo - Search-Marketing MSN - AdCenter
There are other services such as Miva which is used often; and, incidentally, Facebook has an excellent PPC program, which seems to be highly targeted — it laser targets your potential visitors by age, interests, location, and much more. This ensures that the right audience is seeing your ads — maximizing exposure — and providing you with quality, fresh leads.
Rates vary from keyword to keyword, but some terms can be bought for as little as $0.05 cents a click. Pricing really depends on the search engine you advertise on and the amount of users the particular search engine has. It is also dependent on how many people are advertising in the same niche as you.
When a user clicks on your ad after searching what they were looking for, they go to your site. If your landing page is good, and rich in relevant content, more often than not a visitor will buy your product. This shows a considerable profit in ratio to advertising, or return on investment(ROI). With the millions of users around the world using search engines, you can get loads of visitors to your website through PPC advertising, and multiply your sales volume in the process.
If you are looking for a quick way to drive traffic to your website using the search engines, PPC is the most obvious route to take in your marketing endeavors.
Tags: blog, video streaming, internet, Site promotion
Tags: business, facebook, finance, home based business, home business, Internet Marketing, make money online, marketing, money, myspace, online business, ppc, SEO, social-media
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Lawyer Marketing: How to Leverage Social Media to Get Exposure for Your Blog
May 30th, 2009
When lawyers ask me about social media they typically want to find out how to leverage LinkedIn, Twitter, and Facebook. While these all can be extremely powerful social media tools, we musn’t overlook an important, if often overlooked one…your blog.
Lawyer marketing with your blog: Fastest results possible please.
I think all of us would prefer the shorter easier path if given the option. Unfortunately, this isn’t the best route to take for lawyer marketing with social media. Even though posting an update on Twitter or Facebook can share your thoughts with others, it doesn’t provide the depth that writing a good blog post does. One of the best uses of social media is sharing your blog posts with other Facebook, Twitter, and LinkedIn users.
If all you do is comment and posts status updates on Facebook or Twitter, then people will never understand the true depths of your thoughts. Creating longer, thought out content will provide the substance to attract more attention to your expertise.
Writing a blog and posting frequently will provide you with two advantages in social media communities:
1. You can promote your posts through social media. This gives you a voice in the community. You are actively getting involved and contributing. People will check out your blog where they can be turned into potential clients.
2. You will become a thought leader in your field. Commenting in social media can’t compete with the substance and depth you can produce through a blog.
This still requires work on your end. You need to take the time to write content that people want and enjoy. However, if you put forth the effort sharing your blog on Twitter, Facebook, and other social media outlets will drive traffic to your posts.
Tags: internet, blog, marketing, web hosting
Tags: blog, blogging, facebook, Internet Marketing, law firm advertising, law marketing, lawyer marketing, legal, linkedin, marketing, social-media, traffic generation, twitter
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